Amazon Freedom Sale 2020
Style guide Design Automation
My team collaborated with Art Directors to design and automate the retail style guide for Amazon’s Freedom Sale 2020. Our vision is to build design systems that scale for major events, with our internal tech we managed to automate 65% of the design production for the event.
Below are the Style guide renders.
Category Cards
Do's & Dont's
Elements
Hero Placements
Mobile Category Mock ups
Color usage
Tiles
PC Category Mocks
Desktop Hero
My team automated more than 65% of the retail graphic production for the event. We closely worked with Art Directors to execute a delightful shopping experience for Amazon.in customers. The event was a major success in India.